Agile Marketing is a combination of cutting edge Agile development processes often used in software development as applied to marketing to create an iterative approach to achieving marketing and sales results. The fundamental Agile practices that lead to massive speed to market when applied to product development can also lead to massive increase in revenue when applied to business growth.
We had the privilege of running an Agile Marketing class at the WIKISPEED headquarters with Joe Justice in conjunction with his Scrum in Hardware class as we explored the power of building products with Scrum and marketing them using Agile Marketing for end-to-end Business Agility.
Throughout the week, we uncovered incredible insights on Agile‘s application outside of IT and the powerful results that Agile Marketing can bring to businesses of all sizes. Hear what Joe and other attendees have to say about Agile Marketing. Check out the video!