Imagine attracting customers to you instead of chasing them down.
That is what we dreamed of when beginning on the quest that developed into Agile Marketing Academy. Wanting to start at the point of educating the potential customer, Agile Marketing allows you to craft the perfect message to market match for long-lasting success.
Three things to think about when beginning this new way of approaching marketing:
- a) Who are ideal customers?
b) What are their main problems?
c) Why are these problems a pain point?
It’s not enough to be vague in your messaging.
After dreaming big about driving our best customers and clients to us through an inbound marketing approach, the real “a-ha!” moment for us was when we saw one of our clients get a 780% increase in sales after eliminating more than 90% of their paid advertising.
It’s important to think through your ideal customer’s demographics, location, behaviors, and interests. Where are they? Where do they hang out? What would get their attention?
Identify your ideal customer. Learn what they want, and make the connection to why they can’t live without your product or service.